Raise the Bar (Website)
Role: Lead Copywriter
“I’m going to be a grandpa for the first time, I want to hold my granddaughter.”
— Tom, a patient struggling with Generalized Myasthenia Gravis (gMG)
Stories like Tom’s have sparked a movement to raise awareness for patients living with gMG. While many rely solely on traditional treatments, they may still face challenges with speech, vision, muscle control, and everyday activities. The “Raise the Bar” campaign aims to drive change—urging physicians to help their gMG patients move beyond just getting by, and start truly getting better.
CRM emails, Banner Ads, and Congress Placements were used to bolster awareness.
